The Business Plan for Opening a Gelato Shop

Designing a business plan is one of the most important strategic activities when planning to start a gelato business. A business plan is the document that summarises all the steps to be taken and the investments required to reach the goals and completely realise the business project. If correctly developed, it will allow you to draw a well-defined path, without ever losing site of the goals.

The Main Investments

The investment required to open a gelato shop consists of both tangible and intangible goods. Analyse everything before starting and remember the many variables that influence the final investment: the size of the shop, its location, the needs of employees, and many others. Therefore, it is important to consider all of these elements.
The intangible investments to open a gelato shop concern the start-up costs, the bureaucratic expenses, and the registration trademarks, to name a few. For this reason, we suggest being assisted and guided by sector experts or consultants in the starting stages. The shop promotion is another important activity to invest in: today, in fact, it is necessary to differentiate how you communicate your offerings in an original and attractive way. In addition, it’s also recommended to attend a training gelato and pastry courses.
The main tangible investments are machinery, equipment, and laboratory accessories. The furnishings are another crucial investment in the store. These will help catch the attention of people passing by your shop for the first time. And the gelato showcase, for example, represents the picture frame that gives importance to your gelato!


The most important machinery in an artisan gelato laboratory are the batch freezer, the gelato showcase, freezer, soft serve machine and a mixer. The cost of these pieces of equipment changes depending on if they are new or used. Then you’ll also need other additional tools like rubber spatulas, pitchers, spoons, whisks and buckets, and don’t forget all the necessary items to clean the shop.
Lastly, you’ll need artisan gelato ingredients and raw materials to produce a high quality gelato: be sure to choose the best!
To start, we recommend offering at least 20 different flavours, which might seem to be too much, but it is better to offer a wide range of flavours in order to understand what your customers really like. When choosing flavours, don’t forget the great classic flavours like vanilla, chocolate, hazelnut, frozen Yogurt, strawberry and pistachio, which are crucial to the success of your business.
In conclusion, if you want to open a gelato shop, a good business plan is essential in order to focus on the strengths and weaknesses of your project to help you realise your dream.